BRANDING: EASE
Ease is a concept for a comfort clothing brand created for touch-sensitive individuals. All clothing is made from high-quality, low-stimulus materials. The garment is constructed with flat seams, and the tags are UV printed into the fabric, providing the least amount of stimulation possible.
This was a project I created with 2 other teammates during my studies abroad at Amsterdam Fashion Institute, in their Fashion Branding program.
BRAND BOOK
CAMPAIGN
After creating Ease, we came up with a matching campaign concept allowing people to experience the feeling of ease with a garment which almost looks and feels like a second skin. It’s a campaign that describes how comfortable our clothing feels on your skin, without directly telling you that it’s comfortable. The idea of second skin also relates to our wide colour range made to match all skin tones.
The campaign consisted of a campaign video and original campaign images. The plan for the images and video was to be placed in busy areas that everyone visits and can often be stressful, like a busy metro station.
anniemaemalpass@gmail.com