CAMPAIGN ANALYSIS: LULULEMON
This research paper was an assignment done while I was pursuing my degree in Fashion. The analysis takes a deep dive into a campaign executed by a brand I have admired and resonated with my entire life.
For an Advertising Design class, I analyzed a brand’s campaign in-depth. I chose to study one of Lululemon’s most ambitious campaigns yet, the FEEL campaign. In this analysis, I break down all of the elements that went into the campaign, and discuss what worked, what didn’t work, and expand on ways the campaign could have been taken further. Lululemon is a brand I greatly respect, as they make clothing meant to be lived in. I truly had fun researching and writing this project.
REFLECTION
This project taught me about the complexities of the elements that go into campaigns. I take this new level of understanding campaigns with me to future projects. I am very proud of this research paper, and the knowledge I was able to take away from Lululemon’s work. This paper received a grade of 100%.
anniemaemalpass@gmail.com