PORTFOLIO
Annie’s Capstone Project for her Bachelor of Design in Fashion focused on the strategic rebranding of an existing clothing label. The project aimed to elevate the brand’s visual identity while embedding sustainability at its core, crafting a more recognizable and purpose-driven presence in the fashion landscape.
PHOTOGRAPHY
BRANDING
SUSTAINABILITY DESIGN
STYLING
COPYWRITING
A campaign design project created for a smaller-scale brand, designed to foster authentic community engagement through a multi-platform approach. By integrating sustainable storytelling with both digital media and tactile experiences, the campaign delivered a cohesive brand journey rooted in purpose and environmental responsibility.
SUSTAINABILITY DESIGN
BRANDING
CAMPAIGN
EVENT COORDINATION
Ease is a semester-long project Annie developed during her studies at the Amsterdam Fashion Institute, encompassing a full-scale brand concept from inception to execution. The project featured an original brand identity, a comprehensive brand book, and a launch campaign that reflects the brand’s core values.
FASHION PHOTOGRAPHY
ORIGINAL COPYWRITING
BRANDING
CAMPAIGN
STYLING
This research paper was an assignment done while I was pursuing my degree in Fashion. The analysis takes a deep dive into a campaign executed by a brand I have admired and resonated with my entire life.
This project received a grade of 100%.
BRANDING
CAMPAIGN
PHYSICAL ADVERTISING
P&S is a project designed around communication design. The aim of the project was to create solid brand identity through theme, logo, and wordmark.
WORD MARK DESIGN
BRANDING
LOGO DESIGN
Annie created this project around the concept of communication and advertising design. This mockup was designed to advertise a pop-up event for a brand that has environmentally sustainable values.
TYPOGRAPHY DESIGN
BRANDING
COPYWRITING
anniemaemalpass@gmail.com