BRANDING: PLUM &
SANDSTONE
Plum and Sandstone is a mock brand identity I created for a Communication Design class. The focus of the project was brand identity, logo creation, and wordmark creation.
“Plum and Sandstone is a trendless clothing brand, reflecting the timeless beauty of Earth rather than focusing on industry beauty standards. All clothing is gender-inclusive and modular, created to suit the needs of the wearer and the environment they are in. The theme of this brand is outdoor athleisure clothing, where the materials and colour scheme are based on the environment the collection is sold in.
“It is about the collaboration between humans and nature, soft and tough, Plum and Sandstone. The logo mimics a Yin and Yang symbol, to represent the opposites living in harmony.
anniemaemalpass@gmail.com